Looking to the future through Lookback (a remote audience research tool): Utilising technology in audience research

    Allbwn ymchwil: Ffurf annhestunolCyhoeddiad gwe/gwefan

    Crynodeb

    As the UK plunged into lockdown in March 2020, people working in higher education were forced, like many other industries, to drastically alter how they work. For many academic researchers the new social distancing rules has meant that face-to-face
    research was no longer viable. As a research team working on a collaborative project between industry and academia our original research plans came to a grinding halt when the new measures were announced. This piece aims to provide an overview of
    how the research design evolved in response to lockdown, looking specifically at the use of the software Lookback as a means to conduct meaningful remote audience research.
    Iaith wreiddiolSaesneg
    Man cyhoeddiUK
    CyhoeddwrThe Culture Capital Exchange
    Cyfrwng allbwnAr-lein
    StatwsCyhoeddwyd - 9 Meh 2020

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    Gweld gwybodaeth am bynciau ymchwil 'Looking to the future through Lookback (a remote audience research tool): Utilising technology in audience research'. Gyda’i gilydd, maen nhw’n ffurfio ôl bys unigryw.

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