Learning to Think Like an Entrepreneur: A comparison of the view of tutors and entrepreneurs on SWOT

Andre Clark

Learning to Think Like an Entrepreneur: A comparison of the view of tutors and entrepreneurs on SWOT

Allbwn ymchwil: Pennod mewn Llyfr/Adroddiad/Trafodion Cynhadledd › Cyfraniad i gynhadledd

107 Wedi eu Llwytho i Lawr (Pure)

Crynodeb

A study of the marks awarded to students’ SWOT analyses by 10 tutors suggests that they may be looking for balance between the four factors. The author concludes that this pedagogic device invites, but offers no proof of the value of such balance in the formulation of successful corporate strategy, and as such is potentially misleading. To test whether it is, the author conducted interviews with 10 entrepreneurs -who could all be considered to be demonstrably successful strategists- in order to assess their approach to SWOT. From this the author concludes that the use of SWOT in the education of students of enterprise and business needs to be reconsidered.

Iaith wreiddiol	Saesneg
Teitl	N/A
Nifer y tudalennau	16
Statws	Cyhoeddwyd - 21 Medi 2009
Digwyddiad	International Conference on Applied Business Research - Malta Hyd: 21 Medi 2009 → 25 Medi 2009

Cynhadledd

Cynhadledd	International Conference on Applied Business Research
Cyfnod	21/09/09 → 25/09/09

Mynediad at Ddogfen

Clark learning to think like an entrepreneur 2009Llawysgrif awdur wedi’i dderbyn, 515 KBTrwydded: CC BY-NC-ND

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title = "Learning to Think Like an Entrepreneur: A comparison of the view of tutors and entrepreneurs on SWOT",

abstract = "A study of the marks awarded to students{\textquoteright} SWOT analyses by 10 tutors suggests that they may be looking for balance between the four factors. The author concludes that this pedagogic device invites, but offers no proof of the value of such balance in the formulation of successful corporate strategy, and as such is potentially misleading. To test whether it is, the author conducted interviews with 10 entrepreneurs -who could all be considered to be demonstrably successful strategists- in order to assess their approach to SWOT. From this the author concludes that the use of SWOT in the education of students of enterprise and business needs to be reconsidered. ",

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AB - A study of the marks awarded to students’ SWOT analyses by 10 tutors suggests that they may be looking for balance between the four factors. The author concludes that this pedagogic device invites, but offers no proof of the value of such balance in the formulation of successful corporate strategy, and as such is potentially misleading. To test whether it is, the author conducted interviews with 10 entrepreneurs -who could all be considered to be demonstrably successful strategists- in order to assess their approach to SWOT. From this the author concludes that the use of SWOT in the education of students of enterprise and business needs to be reconsidered.

KW - swot

KW - pedagogy

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M3 - Conference contribution

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Learning to Think Like an Entrepreneur: A comparison of the view of tutors and entrepreneurs on SWOT

Crynodeb

Cynhadledd

Mynediad at Ddogfen

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