International Retailer Country of Origin and Consumer Receptiveness

Anne Marie Doherty; M. Moore; N. Alexander; J. Carpenter

International Retailer Country of Origin and Consumer Receptiveness

Anne Marie Doherty, M. Moore, N. Alexander, J. Carpenter

Allbwn ymchwil: Pennod mewn Llyfr/Adroddiad/Trafodion Cynhadledd › Cyfraniad i gynhadledd › adolygiad gan gymheiriaid

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This paper proposes a method to explore the receptiveness of consumers in the host market to incoming international retailers. Using a survey methodology, the study addresses key questions regarding country of origin recognition, attitudes toward country of origin, and ethnocentrism. The proposed framework improves our understanding of consumer receptiveness to international retailers.

Iaith wreiddiol	Saesneg
Teitl	N/A
Nifer y tudalennau	5
Statws	Cyhoeddwyd - 30 Medi 2009
Digwyddiad	9th Triennial AMS/ACRA Retailing Conference - New Orleans, USA Hyd: 30 Medi 2009 → 3 Hyd 2009

Cynhadledd

Cynhadledd	9th Triennial AMS/ACRA Retailing Conference
Cyfnod	30/09/09 → 3/10/09

Dyfynnu hyn

@inproceedings{cd424fc2b1dc4272a4463d4db6f80f87,

title = "International Retailer Country of Origin and Consumer Receptiveness",

abstract = "This paper proposes a method to explore the receptiveness of consumers in the host market to incoming international retailers. Using a survey methodology, the study addresses key questions regarding country of origin recognition, attitudes toward country of origin, and ethnocentrism. The proposed framework improves our understanding of consumer receptiveness to international retailers.",

keywords = "country of origin, international retailing, consumer receptiveness",

author = "Doherty, {Anne Marie} and M. Moore and N. Alexander and J. Carpenter",

year = "2009",

month = sep,

day = "30",

language = "English",

booktitle = "N/A",

note = " 9th Triennial AMS/ACRA Retailing Conference ; Conference date: 30-09-2009 Through 03-10-2009",

}

TY - GEN

T1 - International Retailer Country of Origin and Consumer Receptiveness

AU - Doherty, Anne Marie

AU - Moore, M.

AU - Alexander, N.

AU - Carpenter, J.

PY - 2009/9/30

Y1 - 2009/9/30

N2 - This paper proposes a method to explore the receptiveness of consumers in the host market to incoming international retailers. Using a survey methodology, the study addresses key questions regarding country of origin recognition, attitudes toward country of origin, and ethnocentrism. The proposed framework improves our understanding of consumer receptiveness to international retailers.

AB - This paper proposes a method to explore the receptiveness of consumers in the host market to incoming international retailers. Using a survey methodology, the study addresses key questions regarding country of origin recognition, attitudes toward country of origin, and ethnocentrism. The proposed framework improves our understanding of consumer receptiveness to international retailers.

KW - country of origin

KW - international retailing

KW - consumer receptiveness

M3 - Conference contribution

BT - N/A

T2 - 9th Triennial AMS/ACRA Retailing Conference

Y2 - 30 September 2009 through 3 October 2009

ER -

International Retailer Country of Origin and Consumer Receptiveness

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