Information safety, corporate image, and intention to use online services: Evidence from travel industry in Vietnam

Kien Trung Dao, Thi Thanh Hai Nguyen, Tommi Tapanainen, Hien Thanh Nguyen, Ngoc Dat Nguyen

Allbwn ymchwil: Pennod mewn Llyfr/Adroddiad/Trafodion CynhadleddCyfraniad i gynhadleddadolygiad gan gymheiriaid

1 Dyfyniad (Scopus)

Crynodeb

The decline in the physical office space for travel agencies in developed countries has been accompanied with increases in e-travel services offered online. A similar revolution can be expected in developing countries, such as Vietnam. But what will drive consumer action in these countries? While linkages between corporate image and information safety have been proposed to online buying intentions, the area has research gaps, which are investigated in this paper. We used a Technology Adoption based model with corporate image and information safety, and investigated e-travel services adoption among Vietnamese students. Our sample consists of 548 responses obtained from a survey conducted at a university in Vietnam. The results show that information safety, but interestingly not corporate image, links to e-travel services adoption. We discuss the reasons and propose future research opportunities in this area.

Iaith wreiddiolSaesneg
TeitlAMCIS 2017 - America's Conference on Information Systems
Is-deitlA Tradition of Innovation
CyhoeddwrAmericas Conference on Information Systems
ISBN (Electronig)9780996683142
StatwsCyhoeddwyd - 10 Awst 2017
Cyhoeddwyd yn allanolIe
DigwyddiadAmerica's Conference on Information Systems: A Tradition of Innovation, AMCIS 2017 - Boston, Yr Unol Daleithiau
Hyd: 10 Awst 201712 Awst 2017

Cyfres gyhoeddiadau

EnwAMCIS 2017 - America's Conference on Information Systems: A Tradition of Innovation
Cyfrol2017-August

Cynhadledd

CynhadleddAmerica's Conference on Information Systems: A Tradition of Innovation, AMCIS 2017
Gwlad/TiriogaethYr Unol Daleithiau
DinasBoston
Cyfnod10/08/1712/08/17

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