Indigenous Minority-language Media: S4C, Cultural Identity, and the Welsh-language Televisual Community

This essay provides a case study challenging the received definition of Indigenous media in the shape of the Welsh-language channel, S4C. It critically reflects upon one of the earliest established European minority-language broadcasters, analysing how changing media ecologies and cultural practices have been negotiated by broadcasters, audiences, and programme makers alike. Rather than seeing cultural nationalism as necessarily fixing identity, the essay problematizes the interlocking rhetorics of race, language, nation and identity as they play out in Welsh-language media.