If sports sponsorship is perceived as so important in developing client relationships, why do so few companies set relationship marketing objectives when sponsoring sports?

Heather Skinner, Trevor Hartland, Alison Griffiths

    Allbwn ymchwil: Pennod mewn Llyfr/Adroddiad/Trafodion Cynhadledd › Cyfraniad i gynhadledd › adolygiad gan gymheiriaid

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    Gweld gwybodaeth am bynciau ymchwil 'If sports sponsorship is perceived as so important in developing client relationships, why do so few companies set relationship marketing objectives when sponsoring sports?'. Gyda’i gilydd, maen nhw’n ffurfio ôl bys unigryw.

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