From Connections to Classrooms: Utilizing Social Media platforms for Enhanced Engagement: The case of LinkedIn

This study addresses the impact of technology in higher education by examining the potential of social media platforms, particularly LinkedIn Learning, in enhancing student engagement. Despite the prevalence of social networks in education, limited literature explores LinkedIn's classroom applications. The research delves into the relationship between students' self-regulation, self-efficacy, collaboration, and their engagement using LinkedIn Learning online courses. A comparative design assesses changes in student engagement before and after participating in LinkedIn courses. This study uses the data from a survey of postgraduate students in a 2-year MBA Global program at a UK and employs confirmatory factor analysis and structural equation modelling to evaluate the measurement model and test research hypotheses.