Experiencing the Macromarketing Dimensions of Sustainability: Lessons Learned from Field Trips to the Ultra Novel

Keyphrases

• Lessons Learned 100%
• Macromarketing 100%
• Sustainability Dimensions 100%
• Marketing Strategy 33%
• Business Education 33%
• Meso 33%
• Marketing Education 33%
• Management Education 33%
• Football Clubs 33%
• Postgraduate Students 33%
• Business Marketing 33%
• Business Strategy 33%
• Student Focus Groups 33%
• Rover 33%
• Multiple Stakeholders 33%
• Macromarketing Systems 33%
• Stakeholder Interaction 33%

Social Sciences

• Education 100%
• Focus Group 50%
• Business Strategy 50%
• Tuition Fee 50%
• Marketing Strategy 50%
• Business Marketing 50%
• Sport 50%