Educators vs Entrepreneurs: Traits and bias in the teaching of SWOT

    Allbwn ymchwil: Cyfraniad at gyfnodolynErthygladolygiad gan gymheiriaid


    A study of the marks allocated by 10 tutors to 263 students' SWOT (Strengths, Weaknesses, Opportunities, Threats) analyses on a range of business education courses reveals a largely hidden assumption regarding the balance of the four factors. To investigate the significance of this in light of the suggestion in the trait literature that entrepreneurs are born optimists and therefore are likely to emphasise S and O, above W and T, a detailed study of 10 entrepreneurs' approaches to SWOT was undertaken. This confirmed that, as expected, entrepreneurs' views do not gravitate towards balance in the same way that those of tutors do. However, subsequent quantitative and qualitative evaluations reveal that this is not solely indicative of a bias towards optimism by these entrepreneurs, since in more than half the cases considered it was the traits of tutors towards balance and inclusivity that seem to be misplaced. This conclusion leads the author to suggest that tutors abandon this assumption and accept that the degree of balance will vary.
    Iaith wreiddiolSaesneg
    Tudalennau (o-i)287 - 298
    Nifer y tudalennau11
    CyfnodolynJournal of Further and Higher Education
    Rhif cyhoeddi2
    Dynodwyr Gwrthrych Digidol (DOIs)
    StatwsCyhoeddwyd - 1 Gorff 2011

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