Diffusion of E-marketing among Jordanian SMEs: Adopter Categories

Jonathan Deacon, Paula Stephens, Ahmad Khraiwish

    Allbwn ymchwil: Pennod mewn Llyfr/Adroddiad/Trafodion CynhadleddCyfraniad i gynhadleddadolygiad gan gymheiriaid

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    TeitlProceedings of the Academy of Marketing Conference 2017
    Man cyhoeddiHull
    CyhoeddwrAcademy of Marketing
    ISBN (Argraffiad)978-1-5272-1271-8
    StatwsCyhoeddwyd - 31 Awst 2017
    DigwyddiadAcademy of Marketing Conference 2017: Freedom Through Marketing: Looking Back, Going Forward - Hull University Business School, Hull, Y Deyrnas Unedig
    Hyd: 3 Gorff 20176 Gorff 2017
    Rhif y gynhadledd: 50th

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    CynhadleddAcademy of Marketing Conference 2017
    Gwlad/TiriogaethY Deyrnas Unedig
    DinasHull
    Cyfnod3/07/176/07/17

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