Debranding in fantasy realms: Perceived marketing opportunities within the virtual world

Andrew Kear, Robin Bown, Sofia Christidi

    Allbwn ymchwil: Cyfraniad at gyfnodolynErthygladolygiad gan gymheiriaid

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    Gweld gwybodaeth am bynciau ymchwil 'Debranding in fantasy realms: Perceived marketing opportunities within the virtual world'. Gyda’i gilydd, maen nhw’n ffurfio ôl bys unigryw.

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