Cultural Events and Tourism in Jersey

The paper considers the importance of cultural events for the development of tourism in the Island of Jersey. In recent years there has been a decline in tourism that appeared to take effect in the 1980s with the changing tourism market. A number of research methods have been used, including consideration of secondary data, to assess the development of tourism and a historical analysis of the development processes of the tourism industry. The research has been carried out in three distinct stages. The first stage assessed the historical development of the tourism industry in the 20th and 21st centuries. It draws primarily on archival material, existing research and secondary data sources. The second stage considered the role of cultural events in the modern development of the tourism industry. The third stage examined the nature and importance of the events in terms of the recent development of the industry. This has involved both internal (island) and external (international) influences on evolution. From this, a summary of the salient issues arising from trends has been made enabling direct analysis of the importance of cultural events.