Cool Cymru: National branding or corporate identity?

Heather Skinner, Gillian Allard, Robin Croft

Allbwn ymchwil: Pennod mewn Llyfr/Adroddiad/Trafodion CynhadleddCyfraniad i gynhadleddadolygiad gan gymheiriaid

Crynodeb

There is evidence of a new Welsh national identity emerging since the 1990s, communicated as Cool Cymru, and perceived as positive, proud and trendy. This national identity is closely allied with a changing cultural identity produced and communicated through Wales's rapidly developing popular culture, and through the plans and actions of its public policy makers. The focus of this conceptual contemporary intertextual study of data sourced from academia and the realms of popular culture has been to establish whether identities such as Cool Cymru can, or should, be better understood in terms of corporate identity or in terms of branding.
Iaith wreiddiolSaesneg
TeitlN/A
StatwsCyhoeddwyd - 1 Gorff 2001
Digwyddiad 6th International Conference on Corporate and Marketing Communications - Queen's University Belfast
Hyd: 1 Jul 20012 Jul 2001

Cynhadledd

Cynhadledd 6th International Conference on Corporate and Marketing Communications
Cyfnod1/07/012/07/01

Ôl bys

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