Consumer Demographics, Ethnocentrism, Cultural Values and Acculturation to the Global Consumer Culture

Anne Marie Doherty; J.M. Carpenter; M. Moore; N. Alexander

Consumer Demographics, Ethnocentrism, Cultural Values and Acculturation to the Global Consumer Culture

Anne Marie Doherty, J.M. Carpenter, M. Moore, N. Alexander

Allbwn ymchwil: Pennod mewn Llyfr/Adroddiad/Trafodion Cynhadledd › Cyfraniad i gynhadledd › adolygiad gan gymheiriaid

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Globalization of consumer markets creates both threats and opportunities for retailers that enter markets outside of their origin as well as for domestic firms. Recently, researchers established a framework for examining the development of supra national marketing segments to explain acculturation to the global consumer culture (AGCC) (Cleveland and Laroche, 2007). This research examines demographic and cultural drivers of AGCC and the impacts of global acculturation on ethnocentrism towards international retailers among a cross-section of U.S. consumers (N=492). Three of four demographic predictors and individualism impact different dimensions of AGCC, while the dimensions of AGCC impact ethnocentrism in divergent directions.

Iaith wreiddiol	Saesneg
Teitl	N/A
Statws	Cyhoeddwyd - 18 Ebr 2012
Digwyddiad	American Marketing Association/American Collegiate Retailing Association Triennial Retailing Conference - Seattle, USA Hyd: 18 Ebr 2012 → 21 Ebr 2012

Cynhadledd

Cynhadledd	American Marketing Association/American Collegiate Retailing Association Triennial Retailing Conference
Cyfnod	18/04/12 → 21/04/12

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@inproceedings{149324cb533342df985e86fbf4537159,

title = "Consumer Demographics, Ethnocentrism, Cultural Values and Acculturation to the Global Consumer Culture",

abstract = "Globalization of consumer markets creates both threats and opportunities for retailers that enter markets outside of their origin as well as for domestic firms. Recently, researchers established a framework for examining the development of supra national marketing segments to explain acculturation to the global consumer culture (AGCC) (Cleveland and Laroche, 2007). This research examines demographic and cultural drivers of AGCC and the impacts of global acculturation on ethnocentrism towards international retailers among a cross-section of U.S. consumers (N=492). Three of four demographic predictors and individualism impact different dimensions of AGCC, while the dimensions of AGCC impact ethnocentrism in divergent directions.",

keywords = "acculturation, consumer culture, ethnocentrism, retail",

author = "Doherty, {Anne Marie} and J.M. Carpenter and M. Moore and N. Alexander",

year = "2012",

month = apr,

day = "18",

language = "English",

booktitle = "N/A",

note = " American Marketing Association/American Collegiate Retailing Association Triennial Retailing Conference ; Conference date: 18-04-2012 Through 21-04-2012",

}

TY - GEN

T1 - Consumer Demographics, Ethnocentrism, Cultural Values and Acculturation to the Global Consumer Culture

AU - Doherty, Anne Marie

AU - Carpenter, J.M.

AU - Moore, M.

AU - Alexander, N.

PY - 2012/4/18

Y1 - 2012/4/18

N2 - Globalization of consumer markets creates both threats and opportunities for retailers that enter markets outside of their origin as well as for domestic firms. Recently, researchers established a framework for examining the development of supra national marketing segments to explain acculturation to the global consumer culture (AGCC) (Cleveland and Laroche, 2007). This research examines demographic and cultural drivers of AGCC and the impacts of global acculturation on ethnocentrism towards international retailers among a cross-section of U.S. consumers (N=492). Three of four demographic predictors and individualism impact different dimensions of AGCC, while the dimensions of AGCC impact ethnocentrism in divergent directions.

AB - Globalization of consumer markets creates both threats and opportunities for retailers that enter markets outside of their origin as well as for domestic firms. Recently, researchers established a framework for examining the development of supra national marketing segments to explain acculturation to the global consumer culture (AGCC) (Cleveland and Laroche, 2007). This research examines demographic and cultural drivers of AGCC and the impacts of global acculturation on ethnocentrism towards international retailers among a cross-section of U.S. consumers (N=492). Three of four demographic predictors and individualism impact different dimensions of AGCC, while the dimensions of AGCC impact ethnocentrism in divergent directions.

KW - acculturation

KW - consumer culture

KW - ethnocentrism

KW - retail

M3 - Conference contribution

BT - N/A

T2 - American Marketing Association/American Collegiate Retailing Association Triennial Retailing Conference

Y2 - 18 April 2012 through 21 April 2012

ER -

Consumer Demographics, Ethnocentrism, Cultural Values and Acculturation to the Global Consumer Culture

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