Comparing the Effectiveness of Marketer and User Generated Content in Influencing Brand Equity for UK Pureplay Fashion Brands

Lauren Thomas

Allbwn ymchwil: Pennod mewn Llyfr/Adroddiad/Trafodion Cynhadledd › Cyfraniad i gynhadledd › adolygiad gan gymheiriaid

284 Wedi eu Llwytho i Lawr (Pure)

Ôl bys

Gweld gwybodaeth am bynciau ymchwil 'Comparing the Effectiveness of Marketer and User Generated Content in Influencing Brand Equity for UK Pureplay Fashion Brands'. Gyda’i gilydd, maen nhw’n ffurfio ôl bys unigryw.

Keyphrases

Social Sciences

Psychology

Economics, Econometrics and Finance