Cognitive Impact of Second-Hand Workplace Clothing on Academics: Exploring Evidence for Enclothed Cognition

Lauren Josie Thomas, Charles Hancock

Allbwn ymchwil: Cyfraniad at gynhadleddPapuradolygiad gan gymheiriaid

3 Wedi eu Llwytho i Lawr (Pure)

Crynodeb

The acceptance of second-hand clothing has surged, creating a £2.6 billion UK market. Yet, little research delves into its role in workplace attire, a significant aspect of many professionals' wardrobes. Dress choices in academia, with diverse workplace contexts, remain underexplored. Self-perception and enclothed cognition theories suggest clothing influences wearer psychology and behaviour. Second-hand garments, historically linked with poverty stigma, now embody environmentalism, potentially altering wearer perceptions. Addressing this gap, we propose a study on academics' attitudes towards incorporating second-hand clothing into workwear. Utilizing the Zaltman Metaphor Elicitation Technique, we aim to uncover subconscious perceptions and behaviours. Findings could inform workwear industry strategies and foster inclusive dress policies in higher education settings.
Iaith wreiddiolSaesneg
StatwsCyhoeddwyd - 2024
DigwyddiadAcademy of Marketing 2024: Marketing: Fusing resilience and power for public value – igniting marketing’s social spirit - Cardiff Business School, Cardiff University, Cardiff, Y Deyrnas Unedig
Hyd: 1 Gorff 20244 Gorff 2024

Cynhadledd

CynhadleddAcademy of Marketing 2024
Teitl crynoAM2024
Gwlad/TiriogaethY Deyrnas Unedig
DinasCardiff
Cyfnod1/07/244/07/24

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