This essay examines the provision of media (especially broadcasting) in Wales and considers recommendations made in key reviews and reports which have sought to bring about change in how the media serve people in a devolved Wales. It provides a critical insight into how these debates have developed since 2008 and reveals how some of the monumental economic, policy, production and technological changes that have affected broadcast and digital media internationally have taken shape in Wales specifically. The chief aim is to identify how a distinctly Welsh media policy agenda is developing in the context of devolution. This research is timely given the growing political pressure from several parts of the UK both for greater accountability of broadcasting to the nations of the UK and also for substantive devolution of powers over broadcasting to their governments. The essay argues that media scholars need to pay further attention to how policy evolves in the context of multi-governmental levels such as those existing in the devolved nations of the United Kingdom.