The inconsistency of Northern Ireland's brand messages undermines the concept of place branding and means that it does not come up to the level of sophistication proposed in the literature to be a pre-requisite of effective place marketing and branding.
|Statws||Cyhoeddwyd - 6 Medi 2006|
|Digwyddiad|| CIRM: Destinations and Locations: Exploring the Multiple Identities of Place - Manchester Metropolitan University|
Hyd: 6 Sep 2006 → 7 Sep 2006
|Cynhadledd||CIRM: Destinations and Locations: Exploring the Multiple Identities of Place|
|Cyfnod||6/09/06 → 7/09/06|