Branding on Ambiguity? Place branding without a national identity: marketing Northern Ireland as a post conflict society in the USA

Heather Skinner, Michael Gould

    Allbwn ymchwil: Pennod mewn Llyfr/Adroddiad/Trafodion CynhadleddCyfraniad i gynhadleddadolygiad gan gymheiriaid

    Crynodeb

    The inconsistency of Northern Ireland's brand messages undermines the concept of place branding and means that it does not come up to the level of sophistication proposed in the literature to be a pre-requisite of effective place marketing and branding.
    Iaith wreiddiolSaesneg
    TeitlN/A
    StatwsCyhoeddwyd - 6 Medi 2006
    Digwyddiad CIRM: Destinations and Locations: Exploring the Multiple Identities of Place - Manchester Metropolitan University
    Hyd: 6 Sep 20067 Sep 2006

    Cynhadledd

    Cynhadledd CIRM: Destinations and Locations: Exploring the Multiple Identities of Place
    Cyfnod6/09/067/09/06

    Ôl bys

    Gweld gwybodaeth am bynciau ymchwil 'Branding on Ambiguity? Place branding without a national identity: marketing Northern Ireland as a post conflict society in the USA'. Gyda’i gilydd, maen nhw’n ffurfio ôl bys unigryw.

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