This chapter discusses the low use of Welsh language e-services and offers possible reasons and remedies for this. It proposes Behavioural Economic models as an alternative approach, as both a lens through which to view this ‘problem’ and a framework under which interventions could be researched. In particular it focusses on Welsh language e-services (e.g. on websites, ATMs, and software) and considers the potential for increasing usage through the application of Behavioural Economics. We present the results of an empirical study which aims to provide a direction for further research and practice.
|Sociolinguistics in Wales
|Mercedes Durham, Jonathan Morris
|Dynodwyr Gwrthrych Digidol (DOIs)
|E-gyhoeddi cyn argraffu - 25 Ion 2017