Behavioural economics and minority language e-services: The case of Welsh

Jeremy Evas, Daniel Cunliffe

Allbwn ymchwil: Pennod mewn Llyfr/Adroddiad/Trafodion CynhadleddPennodadolygiad gan gymheiriaid

Crynodeb

This chapter discusses the low use of Welsh language e-services and offers possible reasons and remedies for this. It proposes Behavioural Economic models as an alternative approach, as both a lens through which to view this ‘problem’ and a framework under which interventions could be researched. In particular it focusses on Welsh language e-services (e.g. on websites, ATMs, and software) and considers the potential for increasing usage through the application of Behavioural Economics. We present the results of an empirical study which aims to provide a direction for further research and practice.
Iaith wreiddiolSaesneg
TeitlSociolinguistics in Wales
GolygyddionMercedes Durham, Jonathan Morris
CyhoeddwrPalgrave Macmillan
Tudalennau61-91
ISBN (Electronig)978-1-137-52897-1
ISBN (Argraffiad)978-1-137-52896-4
Dynodwyr Gwrthrych Digidol (DOIs)
StatwsE-gyhoeddi cyn argraffu - 25 Ion 2017

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