Are you being served? Innovative ways to evaluate Student as Customer Metaphor

    Allbwn ymchwil: Cyfraniad at gynhadleddPoster

    23 Wedi eu Llwytho i Lawr (Pure)

    Crynodeb

    This poster presentation highlights the changing landscape in the Higher Education environment, focussing upon the debate surrounding the ‘Student as Customer’ metaphor. The poster details the exploration of the use of two innovative methodologies – drawings and content analysis of assessed work – to investigate student metaphor perceptions. These two methodologies are compared to the likert scale questionnaires that have been utilised in more recent studies. Initial findings are outlined and the benefits of drawing activities as a student induction activity are proposed.
    Iaith wreiddiolSaesneg
    Tudalennau1
    Nifer y tudalennau1
    StatwsCyhoeddwyd - 11 Mai 2017

    Ôl bys

    Gweld gwybodaeth am bynciau ymchwil 'Are you being served? Innovative ways to evaluate Student as Customer Metaphor'. Gyda’i gilydd, maen nhw’n ffurfio ôl bys unigryw.

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