Animation Scriptwriting and Transmedia tension

While the worlds created through mainstream animation share similar orthodox discourses as traditional live action narratives, animation's propensity for exaggeration often attempts to open or at least renegotiate the meanings formed. This paper discussed the distinctiveness of the animated narrative through an examination of the script development for the animation short film, Fallow as it forms amid a transmedia storyworld; exploring the narrative tensions of creating a transmedia universe from the perspective of the scriptwriter of animation, and how we might explore story and script as it relates to animation where expectation and the assurance of authenticity is questioned.