An Investigation on Fair Trade Business: Opportunities and Challenges

K Zhang, Zheng Liu

    Allbwn ymchwil: Pennod mewn Llyfr/Adroddiad/Trafodion CynhadleddPennodadolygiad gan gymheiriaid

    Crynodeb

    In the past 20 years, Fair Trade appears as an approach of trading encouraging minimal returns, safety, sustainability and ethics. There are some good practices of Fair Trade supply chain management in the western companies such as the Body Shop; however, the development of Fair Trade business is still a new concept in developing countries such as China. This proposed chapter will start with an introduction of Fair Trade, and then analyze successful cases in the western countries. There will be initial investigation into Fair Trade supply chain management in China, with a focus on its opportunities and challenges. Discussion will be made to address the critical issues of Fair Trade management, followed by a summary of the chapter.
    Iaith wreiddiolSaesneg
    TeitlHandbook of Research on Green Economic Development Initiatives and Strategies
    GolygyddionM. Mustafa Erdoğdu, Thankom Arun, Imran Habib Ahmad
    CyhoeddwrIGI Global
    Pennod24
    Tudalennau560-582
    Nifer y tudalennau23
    ISBN (Electronig)9781522504412
    ISBN (Argraffiad)9781522504405
    Dynodwyr Gwrthrych Digidol (DOIs)
    StatwsCyhoeddwyd - 2016

    Ôl bys

    Gweld gwybodaeth am bynciau ymchwil 'An Investigation on Fair Trade Business: Opportunities and Challenges'. Gyda’i gilydd, maen nhw’n ffurfio ôl bys unigryw.

    Dyfynnu hyn