Acculturation to Global Consumer Culture: Investigating the Roles of Consumer Sociodemographics

Anne Marie Doherty; N. Alexander; J. Carpenter; M. Moore

Acculturation to Global Consumer Culture: Investigating the Roles of Consumer Sociodemographics

Anne Marie Doherty, N. Alexander, J. Carpenter, M. Moore

Allbwn ymchwil: Pennod mewn Llyfr/Adroddiad/Trafodion Cynhadledd › Cyfraniad i gynhadledd › adolygiad gan gymheiriaid

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Cleveland and Laroche (2007) note that the value of using countries as the unit of analysis when conducting cross-cultural consumer research is complicated by rapid globalization of the consumer marketplace. The study presented here builds on the work of Cleveland et al. (2009) and their development of the AGCC paradigm by examining the effects of sociodemographics on AGCC.

Iaith wreiddiol	Saesneg
Teitl	N/A
Statws	Cyhoeddwyd - 15 Gorff 2011
Digwyddiad	18th Recent Advances in Retailing and Services Science Conference - San Diego, USA Hyd: 15 Gorff 2011 → 18 Gorff 2011

Cynhadledd

Cynhadledd	18th Recent Advances in Retailing and Services Science Conference
Cyfnod	15/07/11 → 18/07/11

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title = "Acculturation to Global Consumer Culture: Investigating the Roles of Consumer Sociodemographics",

abstract = "Cleveland and Laroche (2007) note that the value of using countries as the unit of analysis when conducting cross-cultural consumer research is complicated by rapid globalization of the consumer marketplace. The study presented here builds on the work of Cleveland et al. (2009) and their development of the AGCC paradigm by examining the effects of sociodemographics on AGCC.",

keywords = "global consumer culture, us, retail",

author = "Doherty, {Anne Marie} and N. Alexander and J. Carpenter and M. Moore",

year = "2011",

month = jul,

day = "15",

language = "English",

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note = " 18th Recent Advances in Retailing and Services Science Conference ; Conference date: 15-07-2011 Through 18-07-2011",

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TY - GEN

T1 - Acculturation to Global Consumer Culture: Investigating the Roles of Consumer Sociodemographics

AU - Doherty, Anne Marie

AU - Alexander, N.

AU - Carpenter, J.

AU - Moore, M.

PY - 2011/7/15

Y1 - 2011/7/15

N2 - Cleveland and Laroche (2007) note that the value of using countries as the unit of analysis when conducting cross-cultural consumer research is complicated by rapid globalization of the consumer marketplace. The study presented here builds on the work of Cleveland et al. (2009) and their development of the AGCC paradigm by examining the effects of sociodemographics on AGCC.

AB - Cleveland and Laroche (2007) note that the value of using countries as the unit of analysis when conducting cross-cultural consumer research is complicated by rapid globalization of the consumer marketplace. The study presented here builds on the work of Cleveland et al. (2009) and their development of the AGCC paradigm by examining the effects of sociodemographics on AGCC.

KW - global consumer culture

KW - us

KW - retail

M3 - Conference contribution

BT - N/A

T2 - 18th Recent Advances in Retailing and Services Science Conference

Y2 - 15 July 2011 through 18 July 2011

ER -

Acculturation to Global Consumer Culture: Investigating the Roles of Consumer Sociodemographics

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