Acculturation to Global Consumer Culture: Investigating the Roles of Consumer Sociodemographics

Anne Marie Doherty, N. Alexander, J. Carpenter, M. Moore

    Allbwn ymchwil: Pennod mewn Llyfr/Adroddiad/Trafodion CynhadleddCyfraniad i gynhadleddadolygiad gan gymheiriaid

    Crynodeb

    Cleveland and Laroche (2007) note that the value of using countries as the unit of analysis when conducting cross-cultural consumer research is complicated by rapid globalization of the consumer marketplace. The study presented here builds on the work of Cleveland et al. (2009) and their development of the AGCC paradigm by examining the effects of sociodemographics on AGCC.
    Iaith wreiddiolSaesneg
    TeitlN/A
    StatwsCyhoeddwyd - 15 Gorff 2011
    Digwyddiad 18th Recent Advances in Retailing and Services Science Conference - San Diego, USA
    Hyd: 15 Jul 201118 Jul 2011

    Cynhadledd

    Cynhadledd 18th Recent Advances in Retailing and Services Science Conference
    Cyfnod15/07/1118/07/11

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