In a asserssment scenariop developed by Dr Amoncar and Martyn Rowling, University of South Wales (USW) students have been given the opportunity to help a Caerphilly company expand into new markets in Africa.
Six students, who are studying for a degree in marketing at USW, pitched their ideas to Christine Wilde, Managing Director of Catnic, A Tata Steel Enterprise, and the company’s Marketing Manager, Charmaine Petty, who is also a USW marketing graduate.
As part of their international strategic marketing module, the students were asked to help Catnic’s research into the opportunities available in the north of Africa by developing case studies on the possibilities for international expansion.
They were asked to help Catnic get a better understanding of the economic situation, the dynamics of the markets, cultural influences, and how the company could supply its products in the region.
After completing the research, the group put together individual case studies, and then presented their findings to the company officials during a special event at the USW-based South Wales Business School.